Posted by Simone Isadora Flynn, PhD, NPA Project Manager-Leveraging Social Media April 13, 2015 at 11:22 AM
Nothing More Basic:
Best Practices to Promote Safe Gun Storage
Live event recorded:
April 22, 2015
- Michelle Boykins: Senior Director of Communications, National Crime Prevention Council
- Rebecca Adeskavitz, MPH: Senior Program Manager, Brady Center to Prevent Gun Violence
- Jennie Lintz, JD, MS: Director, Public Health & Safety, Brady Center to Prevent Gun Violence
Public Service Announcements
PSA from the Brady Center to Prevent Gun Violence
“Asking Saves Kids” Campaign
View “Conversations” (30-second video)
Safe Storage PSAs from the National Crime Prevention Council
“Lock-It Up” Campaign
Watch PSAs below, for additional versions please click here
Do It For Us – 60 seconds
Please Add To The List – 60 seconds
Michelle Boykins: Senior Director of Communications, National Crime Prevention Council
Michelle Boykins is senior director of communications at the National Crime Prevention Council. She directs all operational aspects for the public education campaigns symbolized by McGruff the Crime Dog®, his nephew Scruff®, and the “Take A Bite Out Of Crime®” slogan and for communications, including media outreach and online communications and engagement. The multi-million dollar public education campaigns provide a tremendous return on investment by receiving an average of $60 million in donated media support. Ms. Boykins provides assistance to state and local law enforcement agencies that want to promote the McGruff public education campaigns locally and works with the media to encourage donated support for the campaign.
Through communications activities Ms. Boykins serves as a primary spokesperson for NCPC and leads a communications team that coordinates outreach to traditional news and social media outlets to get coverage for NCPC’s important crime prevention messages. She has secured major news coverage for NCPC from CNN, The New York Times, and The Washington Post to being interviewed or quoted in numerous television, radio, and print media from MSNBC and FOX networks to CBS radio, Consumer Reports, Woman’s Day, and Popular Mechanics.
Before joining NCPC, Ms. Boykins had extensive experience in media relations at a top ten public relations firm and an association. She has a B.A. in Communications Studies from Virginia Polytechnic Institute and State University.
Rebecca Adeskavitz, MPH: Senior Program Manager, Brady Center to Prevent Gun Violence
Rebecca Adeskavitz joined Brady’s Public Health & Safety team as a program manager in April 2013. Since then, she has provided day-to-day management for Brady’s public awareness and education programs aimed at inspiring safer attitudes and behaviors around guns. She brings a unique set of skills and experiences to her work, as well as a deep passion for social service and social justice. Prior to joining Brady, Rebecca worked for The Salvation Army on such diverse projects as homeless shelters and feeding programs, foster care and adoption services and HIV case management. She started her career in education, working as a high school social studies teacher. Rebecca holds a master’s degree in Public Administration, and more recently completed a graduate degree in Global Public Health from New York University.
Jennie Lintz, JD, MS: Director, Public Health & Safety, Brady Center to Prevent Gun Violence
Since 2005, Jennie has been working to keep families, schools, and communities safe from gun violence. At Brady, Jennie oversees public heath and safety campaigns, ASKing Saves Kids, SPEAK UP and Suicide Proof Your Home. These proven programs provide simple, empowering solutions that shift dangerous attitudes and behaviors and save lives. Through partnerships with leading health, education, law enforcement, and media organizations, Jennie manages the national implementation of these campaigns as well as community-based programs. In addition to her experience managing non-profit organizations, Jennie taught elementary school in the Bronx, New York and practiced family law in Chicago, Illinois. Jennie earned a BA from Clark University, a MS in Education from Lehman College and a JD from the Benjamin Cardozo School of Law.
If you have any questions, please contact Becky Martin, NPA Project Manager, firstname.lastname@example.org.