The National Physicians Alliance’s Unbranded Doctor Campaign is unmasking the pharmaceutical industry’s bogus claim that its marketing efforts are just educational ventures for physicians. By signing up physicians to renounce gifts, lecture fees, and "education" from companies, the Alliance is championing objectivity, integrity, and professionalism. —Jerome Kassirer, MD former Editor-in-Chief, New England Journal of Medicine    American Medical Student Association No Free Lunch Pharmed Out The Prescription Project  is led by Community Catalyst in partnership with the Institute on Medicine as a Profession. Created with The Pew Charitable Trusts, the Project promotes evidence-based prescribing and seeks to eliminate conflicts of interest in medicine caused by pharmaceutical marketing to physicians by working with academic medical centers, professional medical societies, public and private payers, and state and federal policymakers.

The Unbranded Doctor Campaign

There is a growing need for physicians to limit their marketing relationships with pharmaceutical companies.

• According to the New England Journal of Medicine, 94% of physicians accept gifts, payments, reimbursements or other financial incentives from the pharmaceutical industry.
• Numerous studies have demonstrated that such gifts and payments directly influence medical decision-making.
• It has become difficult for physicians to find and distinguish legitimate, evidence-based sources of medical information from biased, industry-influenced sources.
• The very distinction between marketing and education has been blurred.

We must reclaim medical practice and training environments from undue marketing pressures.  The National Physicians Alliance encourages all doctors to join our Unbranded Doctor Campaign -- a national network of physicians committed to reducing the influence of pharmaceutical marketing on our profession. 

 

How to Become Unbranded

Join Our Network of Unbranded Doctors

What is Happening In My State?

Donate to the Campaign

Share Your Drug Rep Stories 

Take the Unbranded Doctor Survey