The Role of Professionalism in Gaining Patient Trust and Improving Care

This lecture series highlights advocacy and policy experts who provide technical assistance and leadership development for physicians, residents, and medical students interested in conflict-of-interest reform efforts.
The lecture was recorded on Wednesday, July 30, 2014.
Call Notes (forthcoming)

Call Recording Click to listen or download (1:00:40)

The Role of Professionalism in Gaining Patient Trust
and Improving Care 

Featured Speaker:

Sharon Levine, MD
Director and Senior Advisor for Public Policy,
Pharmacy and Professional Development
The Permanente Medical Group
Kaiser Permanente Northern California

Dr. Levine will talk about her role in The Permanente Medical Group at Kaiser Permanente in Northern California in helping establish an organizational culture of professionalism which emphasizes the importance of maintaining standards of behavior including the duty to avoid conflicts of interest.  Learn how the physicians in The Permanente Medical Group (TPMG) developed and implemented a COI policy based on a rigorous approach to avoiding and eliminating potential conflicts of interest. The policy and practice is consistent with the organization’s commitment to providing high quality, patient-centered health care services to Kaiser members, and to accepting responsibility for judicious and appropriate stewardship of resources on behalf of members and patients. The evolution of the COI policy will be discussed, and its role in reinforcing an evidence-based, industry-influence-free environment for clinical decision making.

About our speaker:

Sharon Levine, MD, is Director and Senior Advisor for Public Policy, Pharmacy, and Professional Development for The Permanente Medical Group of Northern California, and has held multiple leadership roles within the medical group and within Kaiser Permanente nationally.   She currently has responsibility for clinical education, management training and leadership development for the group’s physicians; government and community relations, health policy and external affairs; and pharmacy policy and drug use management.  A board certified pediatrician, Dr. Levine has held multiple leadership roles within the profession, including academic appointments at Tufts University School of Medicine and Georgetown University School of Medicine, and also spent two years as a Clinical Associate at the National Institutes of Health, Institute of Child Health and Human Development.


Following the presentation we will host a discussion designed to help to answer questions and connect participants with project resources and new tools available to help reduce conflicts of interest at academic medical centers and in the medical profession.


This event is offered as part of the Partnership to Advance Conflict-free Medical Education(PACME). This partnership and related materials were made possible by a grant from the state Attorney General Consumer and Prescriber Education Grant Program which is funded by the multi-state settlement of consumer fraud claims regarding the
marketing of the prescription drug Neurontin.

The Partnership to Advance Conflict‐free Medical Education (PACME) is a joint project of the National Physicians Alliance, the American Medical Student AssociationCommunity Catalyst, and the Pew Charitable Trusts designed to create both external and internal pressure for medical schools and academic medical centers to adopt strong new conflict-of-interest policies.

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