Teaching Tools to Counter Pharma Marketing Tactics

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This lecture series highlights advocacy and policy experts who provide technical assistance and leadership development for physicians, residents, and medical students interested in conflict-of-interest reform efforts.
This lecture was recorded on May 1, 2013.
Click to listen or download (58:30) – Link to Call Notes

Teaching Tools to Counter Pharma Marketing Tactics

Featured Speakers:

 

Adriane Fugh-Berman, MD
Director of PharmedOut and Associate Professor in the Department of Pharmacology and Physiology and in the Department of Family Medicine at Georgetown University Medical Center

During this call Dr. Fugh Berman describes Georgetown University’s project to encourage evidence-based prescribing, including a three-part slideshow tool that describe misleading advertising in medical journals, indirect marketing strategies, FDA guidelines for advertising, and more.

and

 

Doris Peter, PhD Associate Director, Health Ratings Center; Principal Investigator, Best Buy Drugs Project at Consumer Reports

Dr. Peter presents on Consumer Reports Health Best Buy Drug resources and the availability of free evidenced-based resources your practice and your patients.

Call Recording – click to listen or download (58:30)
Link to Call Notes

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This event is offered as part of the Partnership to Advance Conflict-free Medical Education(PACME). This partnership and related materials were made possible by a grant from the state Attorney General Consumer and Prescriber Education Grant Program which is funded by the multi-state settlement of consumer fraud claims regarding the
marketing of the prescription drug Neurontin.

The Partnership to Advance Conflict‐free Medical Education (PACME) is a joint project of the National Physicians Alliance,  the American Medical Student Association, Community Catalyst, and the Pew Charitable Trusts designed to create both external and internal pressure for medical schools and academic medical centers to adopt strong new conflict-of-interest policies.

Learn more at NPAlliance.org/conflict-free